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Live Boldly, Revlon’s new campaign is designed to inspire women to express themselves with passion, optimism, strength and style. The multi-media campaign is brought to life through a series of experiential activations and cultural immersions designed to bring women together around powerful conversations, shared experiences and a celebration of diverse beauty.
An iconic American beauty brand, Revlon was founded in 1932 with revolutionary opaque nail enamel. Today, the brand is regarded as global beauty leader, innovator and color expert, offering consumers in more than 150 countries a range of high quality color cosmetics, under leading franchises including ColorStay, Super Lustrous, Revlon Ultra HD and PhotoReady. The brand has a rich heritage in hair color and care, including ColorSilk, the number one consumer hair color brand in the US. Revlon also offers a wide range of tools for beauty and nail.