And we understand how important it is for you to gently cleanse your baby’s soft; sensitive skin to keep it healthy. That’s why we have improved our JOHNSON’S® BABY SKINCARE WIPES to gently cleanse and offer extra protection for your baby’s skin from the very first days. These cotton soft wipes are enriched with our CLINICALLY-PROVEN MILD™ formula of rich moisturizing agents ideal for sensitive; newborn skin. Each wipe works to gently yet effectively clean baby’s skin before leaving a protective moisturizing layer to help prevent nappy rash. Dermatologically Proven Mild. Moms Trust JOHNSON’S®. Always Mild and Gentle.