Many of us love the look and feel of freshly colored or hilighted hair – our hair shines as bright as we feel inside, and it’s only natural that we want that feeling to last as long as possible. If you’re wondering how to make hair color vibrancy last longer, the secret is using products that will nourish your colored hair. We've developed Dove Color Care system to do just that – the unique formula with Vibrant Color Lock helps keep your color vibrant for up to 40 washes, making it our best system for color- treated hair.
This gently and protecting system for colored hair instantly smoothes and progressively nourishes hair, making it look and feel beautiful, strong and healthier day after day. Simply apply Dove Color Care Shampoo to wet hair, lather and rinse. For best results, follow up with Dove Color Care Conditioner.
Apply to wet hair after shampooing, massage and rinse.