Chemically damaged hair is stripped away of its natural protective Flayer. Thats why with every shower colors are easily washed away and perms become less defined. ProV formula with Liquid Crystal Shampoo System Creates a new protective layer around every strand of hair - resists loss of colors and perms with each wash Fresh colors and perms now last longer Further enhanced formula has 10 more concentrated repair essence Specially designed for daily use vs. nonconditioning shampoo vs. Color Perm Lasting Care Conditioner
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After shampoo apply onto damp hair. Rinse off thoroughly. Recommended for daily use.