We love babies. And we understand how important it is to keep baby's delicate skin nourished and gently cleansed. Johnson's Baby Milk Soap's improved formula contains natural milk proteins and vitamin E, to help deliver complete skin nourishment, for baby skin that is soft, smooth and healthy. Dermatologist and allergy tested. For best results, follow with johnson's Baby Milk + Rice Lotion.Johnson's Baby Triple Baby Protection is our commitment to caring protection that combines Safety, Mildness and Effectiveness supporting healthy skin and hair development.