We love babies. And we understand how important it is to keep baby's delicate skin nourished and gently cleansed. Johnson's Baby Milk Soap's improved formula contains natural milk proteins and vitamin E; to help deliver complete skin nourishment; for baby skin that is soft; smooth and healthy. Dermatologist and allergy tested. For best results; follow with johnson's Baby Milk + Rice Lotion.Johnson's Baby Triple Baby Protection is our commitment to caring protection that combines Safety; Mildness and Effectiveness supporting healthy skin and hair development.