Chemically damaged hair is stripped away of its natural protective Flayer. Thats why with every shower colors are easily washed away and perms become less defined. ProV formula with Liquid Crystal and Keratin Damage Blockers Improves hairs retention of natural vital proteins with every wash Creates a new protective layer around every strand of hair - resists loss of colors and perms with each wash Fresh colors and perms now last longer refers to Trisodium Ethylenediamine Disuccinate vs. nonconditioning shampoo
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Massage onto wet scalp hair gently. Rinse off thoroughly.