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The launch of Listerine Total Care 1L is to address the new shopper trend of consumer preference for bigger pack sizes due to reduced trips and time in store. The 750mL put-up for total Listerine grew 60.4% in 2020, with Total Care 750mL growing the fastest at 149%. This presents a great opportunity to further drive our consumers up to a bigger put-up as the demand for bigger sizes continue, as well as push our best and most complete variant that can offer 6-in-1 total mouth defense for complete oral health.
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Use 20mL full strength, rinse the teeth and gums for 30 seconds, twice daily as part of usual oral hygiene. Do NOT swallow.
Water, Alcohol (Ethyl Alcohol), Sorbitol, Poloxamer 407, Benzoic Acid, Flavor Eucalyptol, Zinc Chloride, Sodium Saccharin, Thymol, Methyl Salicylate, Menthol, Sodium Fluoride, Sodium Benzoate, Sucralose, Propylene Glycol, CI 16035 (Red 40), CI 42090 (Blue 1). Contains Sodium Fluoride.
Keep out of reach of children. Do not use in children below 12 years of age. If swallowed or in the event of adverse reaction